Aveve Biochem and Palital now move forward under a single brand name: Palital
Leuven & Velddriel, 9 April 2021 - Arvesta, the full-service partner of
both farmer and horticulturist, and the parent company behind the strong Aveve
Biochem brand, remains committed to international growth and therefore fully
acquired Palital, a specialist in feed additives, at the beginning of January
2021.
Based in Velddriel (the Netherlands), Palital develops and manufactures high-quality additives for the animal feed industry. This is a young and dynamic company, operating worldwide, with around forty employees and a clear focus on creating sustainable additives for the feed
industry. They are experts in butyrate concepts, gastric-stable additives and flavouring agents and sweeteners.
This acquisition aligns fully with the strategy of both Aveve Biochem and Palital to continue their international growth. Palital's products are complementary to Aveve Biochem's range, allowing both product families to strengthen one another. To reinforce this growth strategy,
Aveve Biochem and Palital will now operate under a single brand name: Palital.
"Palital is a well-established name in additives that, together with the slogan 'Clean growth', will help us to achieve our growth plans in the coming years. We would like to integrate both brands as soon as possible," commented Guy Janssens, Director Feed Additives & Specialties at Arvesta."This means that the Aveve Biochem brand will be integrated into the Palital brand, while retaining our strong product name AveMix, which has been well established in the market for over 15 years with a proven track record. This will enable us to offer our customers an even better service and more extensive portfolio."
With performance, return on investment, animal welfare and health as key words, the "clean growth" concept is highly compatible with Palital. Long-term investments in product innovation and customer relations paired with uncompromising quality are an integral part of Palital's sustainable philosophy.
About Palital With its feed additives, Palital designs and creates sustainable and cost-effective solutions for the animal feed industry. From a clear vision on the importance of animal health and welfare, the promotion of animal performance and thus the profitability of customers is central to our business operations. Through an active and intensive cooperation with our customers and our flexible organisation we can effectively respond to specific needs: "Clean growth" in all aspects of business. Based on this mission, a worldwide network of customers for our products has been established and can be further strengthened.
